Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I am Steve, I excel at CrossFit evens and making people laugh at really bad jokes. I am really good at taking big mundane tasks and breaking them up into little tasks that I can accomplish on a  day to day basis. If I were to operate a Crossfit gym my life would not only be beter for myself, but for other people too.  I would specifically for me be able to hang out at the gym all day, which is what I try and do now, but I do not make money doing it and it is hard to bet here day in and day out.  Although, my plan is to do that one day!

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

THe Product is much mre than just a gym fr people to work out in.  The concept is a gym that people can go to to meet their friends and have a god time while working on their fitness.  You would be surprised how many people enjoy working out with their buddies to J. Cole blasting and heavy weights slamming on the ground. But the business is also a place where people can go to watch weekend competitions and organize other fitness events, like watching The CrossFit Games on ESPN.    This experience is so different than a conventional gym where people just show up and run n a treadmill.  Literally CrossFit has grown from 5 gyms to over 12,000 and the ones that stay open are the ones that utilize the community aspect.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I would be offering this product to almost everyone who walks through the door.  The buety of this sport is that it is for everyone. From individuals who weigh close to 300 lbs and need to work on their fitness to the competitive athletes cleaning 315  lbs.    With different classes catered to different people everyone who walks through the door will have a little something special just for them.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

People will line up to use this product. The science has proven this works.  How does a franchise grow from 5 gyms to 12,000.  THe empowering community that encourages people to get better everyday brings people in.  It is the environment that is encouraged at the gym that brings the people back.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

The facility will be the largest in the county, giving people the space they need and the equipment not always found at certain places.  People need space, but still want to be apart of the community.  This facility will draw peple in and keep them.  The coaching staff will be trained to be a little more hands on and more knowledgeable than other gyms around town.  The place is going to grab peoples attentions and the customers will stay because they love it.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

Nothing is really ut of joint here.   The concept makes a lot of sense and I don't know why other places are nt doing this.  The customers will come and they will bring friends.  The only difficult aspect abut this is getting started.  Getting a gym to train 100+ people can be expensive, and finding a gd building in the right location can also be difficult.

For the "feedback memo" -- please summarize five main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin. 

1.) People did not really know what I was talking abut when I mentioned the word CrossFit. SO I explained it a little.

2.)  Others did not know the proven success with these business so I incorporated the growth factor of 5 gyms to 12000 in the last few years stat.

3.)  People didn't think my jokes were enough to keep customers so I expanded more on the coaches role in the gym.

4.)  I discussed location a little more that ties int the business sucessfulness.

5.) Just read my last post compared to this one.  This is much more in detail and contains better content.