What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The Author was really trying to get entrepenuers to do a market analysis and make sure new business leaders conducted one before going into business.
2) Identify at least one part of the reading that was confusing to you.
THe whole frickin chapter was confusing to me, mostly because I work for a business that does not do much marketing and honestly does not believe in it that much.
3) If you were able to ask two questions to the author, what would you ask? Why?
Are you being paid by marketing companies to write?
Do you give personal marketing advice because if you do you probably charge a ton of money for very little in return.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
Yup, I personally conducted a market research analysis a few months ago and I found the whole thing useless and a waste of time. Marketing is for bad products that need attention.
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