My Unfair Advantage

• 1.) Human Capital
  My Staff is going to be unique and trained very well. Other places around town have okay trainers, but not the best, and definitely not the best all the time. Other gyms have good trainers, but only have access to them a handful of times a week. This is easy to copy, but difficult to implement. 
  
  
  2.) Social Capital
  Marketing will be done mostly by friends and family who are members of the gym. This is will cut down costs as I will not have to pay to market my product.
  3.) Financial Capital
  I have direct access to manufacturers, who build these types of gyms, and I will not have to go to a distributor for equipment and this will save thousands of dollars. Not many people know how to go about this, this is just one of the personal connections I have.
  4.) Capabilities
  A CrossFit Gym large enough to accommodate classes of 10 people up to 50 people.  Most gyms outside of big cities can only serve upwards to 20 people at a time. Once classes become larger than that chaos breaks loose and customers stop showing up.  Our capabilities will suit the community and the structure will be so good others cannot imitate. 
  5.) Location
  Prime Location is key to success. Entering the right market is ideal, and this can also be replicated fairly easily 
  6.) Knowledge of Product
  I have been doing this sport for nearly 3 years, and when I am ready to venture off into my own business of this I will have well over 5 years of experience. That is years of working one with people, and working in a class situation. The only way to replicate this is to spend the time to learn. This is a valuable resource.
  7.) Organizational culture
  The culture at the location will be professional, but fun. This will make customers feel very confident about the product, but still make them feel like working out is fun.  This is very hard to find elsewhere.
  8.) Best Equipment
  Like I states earlier having access to manufacturers I will be able to purchase better equipment at lower prices and more of it. This is extremely important when operating a gym as appearance is vital to success.
  9.) Atmospheric Pleasure
  This is more of an internal atmosphere I would like to control by having the proper staff act a certain way with each other that keeps gossip down and fun up. This will create a better work environment which should be a standard though the industry, but it is not.
  10.) Size
  Imagine a CrossFit facility capable of serving world class athletes, and also able to make your grandma fit.  The size of this gym is going o be so massive it is going to attract people from an hours drive away. Serving all customers no matter their athleticism will be what separates me from my competition 

There is a gym in the Orlando area that is MASSIVE and people go there, but the coaches are no good in my opinion, but they have a booming business.

There is another gym in Stewart FL that has some of the best athletes in the state, but Stewart is literally in the middle of nowhere and the gym struggles.  Finding a prime location and size venue will be challenging, but manageable.