I am Steve CLegg. I have lots of cool talents. I can do ring muscle ups snatch in the 200s lb range, squat 300lb for 10 reps, make a killer protein shake, and I manage to make people laugh. I have nearly 8 years of food service experience and now 7 months of procurement service experience. One day I want to make it to The Crossfit Games and receive world recognition for my dedication and commitment to the sport. This could also meaning leading a gym and running one.
What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
Basically I will help people get in shape day by day and make them better functioning citizens. Their unmet needs are vast and if you talked to anyone at a planet fitness you would learn the unmet needs in about 6 minutes.
Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
ALl of the customers have a drive to better themselves physically and that can lead to a better mental drive as well. Most of these individuals are in their careers and have jobs and they do this activity to be social and to stay in shape.
Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Would a customer pay money to have a heart attack, or would they rather workout to some great music and have a great time racing their friend in a workout. Most people who stick with Crossfit for a whole month are hooked and never go back to the old boring way again.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.
Well I have deep roots in this community, and I have several years of experience in the field of sports. I also have a great sense of humor that I think most people like!
I think this type of business is really in line with what I should be doing entrepreneur wise. At the moment I do not have enough experience to just open up a gym and go with it, nor do I have the capital. I think it would be a smarter idea to get more experience and just learn for a few years, and then maybe go out and try to run a gym by myself. I will just see where life takes me and plan accordingly!
Well
I think you have a pretty good service here concept-wise. People are always looking to find the best and most efficient way to get fit, and having a person provide a service like this, while having a good sense of humor, is definitely a good incentive to work on becoming healthier. Trying to live a healthier lifestyle is important but challenging, so it's good to have someone be a form of support for people to help encourage them and lead them on the right path to healthier living. My service, while it doesn't provide access to exercise, does offer access to studying for long terms. Sometimes people need to work as a team in order to succeed. Good job on this. Here's my link: http://entintheair.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDeleteHi Steve. Interesting idea. I am having a hard time figuring out what sets your idea apart from other personal trainers. It seems like you are offering a "package" but I don't see how that package is different from what everyone else already does. Just saying its different doesn't make it so :) I think your specific set of skills is very valuable though, and you can definitely make a unique and searched for idea with them! Check out my idea napkin here at: http://jrozent3003.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDeleteHi Steve - I myself, am into being active and living a healthy life style. I like your idea to help others become who they want to be through fitness. When reading what would distinguish you from your competition, I didn't find much difference between what people are already offering. Your skills can take you quite far - good luck! http://flgatorblogging.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDeleteYo Steve. This is actually the second time I am commenting for you so here it goes. I'm kind of confused with the continuity of your Idea Napkin and your elevator pitch. I think they are supposed to be about the same product/service. Also, with this new service, I am confused about what it actually is. Are you wanting to start a new gym or a new personal trainer service or what? Healthy lifestyle is important though, we can agree there. Here's my blog http://joebestblog.blogspot.com/
ReplyDeleteHi Steve. I like your ideas and I think a lot of people could benefit from finding a way to improve themselves physically and to focus on their health and well being. I am interested to see exactly what kind of business model you come up with! I am really into yoga and I thought of doing something yoga related for my project but I wasn't sure what I could do to set myself apart from other yoga studios. Any business that gives others the opportunity to partake in something that you are passionate about is a business worth having. If you have the means to do it, I think it's a great idea. Best of luck!
ReplyDelete